davidvanwert.com

I recently rebuilt these two sites. They weren’t in any way redesigned — they look exactly as they did before.

So why rebuild them?

Well, the original versions were all made from images. Every single bit of every page was composed of images jammed in tables. There was no text (just pictures of some text) and therefore no content as far as Google and other search engines are concerned. This is a bad thing. And every page of each site had the exact same title as its fellows — also a bad thing. For Sightline Tours, Google searches for their keywords yielded not a single placement within the first ten pages.

Within a month of this rebuild, both sites have climbed from a page rank of 0 to 3 without any other marketing efforts whatsoever. And Sightline now has Google page one placement for some of its keywords, and no worse than page three for any of them.

And the new code is leaner (by 70%) & cleaner, which also helps with search engine optimization. </brag>